Murs & Fashawn join forces this fall to release their joint venture “This Generation” on Duck Down Music on September 25th. Both accomplished artists in their own right, they joined together after admiration of one another from afar. Fashawn admired Murs growth as a young MC growing up in Northern California while after years of success, Murs saw Fashawn grown and evolve as an artist on a national level. This mutual admiration comes together in the form of one great album, “This Generation” which will be released via Duck Down Music on September 25th.
The title This Generation represents “an amalgamation of all the different styles and eras,” says Murs. The two feel that it’s their job as “praised, skilled wordsmiths” to document the ever-changing times we live in. The duo is jointly composed of youth and experience, and Fashawn felt that they could “add two separate accounts and bridge the gap.” Everyone has a voice in this generation, but few have stepped into the forefront to synthesize the rambling of millions of conversations. Videos will be filmed for tracks “This Generation” and “Slash Gordon.” The satiric video for “Slash Gordon” features the two MCs in a rocket ship, acting as “hip hop angels trying to save the world,” comments Murs.
The album was entirely produced by duo Beatnick and K-Salaam, who, in the past, have worked with artists Lil Wayne, Freddie Gibbs and Mos Def among others. Fashawn comments, “They bring a brand new sound. We couldn’t picture any other producers. They could do an instrumental solo as a third verse and you wouldn’t be mad.” The producers chose to forgo the traditional sampling route in favor of original compositions. The production contains an array of sounds, blending the smooth, laidback vibes of 90s west coast g-funk with the aggressiveness of overdrive guitars and other exotic instruments. There are no features on the album, as both MCs “had a lot to say. It would be like overseasoning a perfect dish.”